ENVIRONMENTAL LAWN CARE AND LANDSCAPING:

REACHING THE CONSUMER

A National “Lawns & the Environment” Stakeholder Conference

March 14-17, 2004 • San Antonio, Texas

 

Draft Agenda

 


Sunday – March 14

 

 

All day

Travel, hotel check-in at Menger Hotel

2:00 – 6:00 pm

Conference registration

7:00 pm

Informal Reception

 

 


Monday – March 15

 

PART ONE – CONFERENCE INTRODUCTION

 

7:00 – 8:30 am

Conference Registration

8:30 am

Welcome and Introduction to the Conference, Conference Co-Chairs

     Calvin Finch, San Antonio Water System

     Paul Parker, Center for Resource Management

8:45 am

Welcome to San Antonio

     Ed Garza, Mayor of San Antonio

9:00 am

Keynote Speaker

     Mike Leavitt, U.S. EPA Administrator*

9:30 am

Conference Objectives, Process, and Overview

     Paul Parker

 

  9:45 am         Break

 

10:00 am

Panel Discussion: Issues and Stakeholder Perspectives

·         Tom Bewick, Moderator – CSREES/USDA

Ψ      Don Karnes – TruGreen/Service Master

Ψ      Paul Lapsley – EPA, Office of Policy, Economy & Innovation

Ψ      Chris Schmenk – Scotts Company

Ψ      Lori Ward – National Wildlife Federation

11:45 am

Questions of Panel Members/Open Discussion

 

 

12:00 noon

 

 

Luncheon

 

 

PART TWO: DEVELOPING CONSENSUS-BASED GUIDELINES

 

1:00 pm

Overview of Guidelines

Allen James – Responsible Industry for a Sound Environment

Tess Present – National Audubon Society

 

1:30 pm

Small Group Break-out Sessions: Review of Proposed Environmental Guidelines

 

Discussion Leaders/Co-Facilitators

¨       Ed Brandt – USEPA Office of Pesticides Programs

¨       Tom Delaney – PLCAA

¨       Jim Green – CSREES/USDA

¨       Allen James – Responsible Industry for a Sound Environment

¨       Anita Matlock – The TORO Company

¨       Tess Present – National Audubon Society

¨       Carrie Riordan – Golf Course Superintendents Association of America

¨       Mary Lynn Wilhere – Chesapeake Bay Program/Businesses for the Bay

¨       Bruce Williams – Agronomy and Horticulture Services LLC

 

3:00 pm                       Break

 

 

3:30 pm

 

Buses depart hotel for SAWS demonstration landscape

 

 

6:00 pm

 

Buses return to hotel

 

 

 

7:00 pm

 

 

Dinner and Sponsor Recognition

 

 

Tuesday March 16

 

 

8:30 am

Group Reports: Recommendations for General Improvement and Use of the Guidelines

 

9:30 am

Questions/Group Discussion

 

 

10:00 am         Break

 

 

PART THREE: PUBLIC AWARENESS AND EDUCATION

 

10:15 AM

Speaker: Consumer Attitudes and Behavior

     Bruce Butterfield – National Gardening Association

10:30 am

Panel Discussion: Public Education Practices and Programs

¨       Geoff Brosseau – “Our Water, Our World” Consortium

¨       Christine Kelly/Gary Knox – Florida Yards and Neighborhoods*

¨       Representative – Co-Evolution Institute*

¨       Kathy Shay – Grow Green, Austin TX

11:45 am

Questions of Panel Members/Open Discussion

 

 

12:00 noon

Luncheon with Speaker

     David Jones – Storm Center Communications – “How Local Television

Meteorologists Can Contribute to Public Environmental Awareness and Responsible Lawn Care and Landscaping Practices"

 

1:30 pm

Small Group Break-out Sessions – Developing Public Education Initiatives

·         Ten Tips ranking exercise

·         recommendations for distributing guidelines

·         recommendations for public education projects and partnerships

·         evalution of impact

 

each group will include group leader/co-facilitators

 

3:00 pm                       Break

 

3:30 pm

Group Reports

4:30 pm

Questions/Group Discussion

 

5:00 pm                       Adjourn (Steering Committee Meeting)

 

6:00 pm

Steering Committee – meeting/dinner

 

                                    Dinner on your own

 

Wednesday, March 17

 

 

PART FOUR: STRATEGIES FOR COLLABORATIVE ACTION

 

8:30 am

Review of Conference Outcomes and Introduction of Speaker

     Paul Parker/Calvin Finch

9:00 am

Keynote Speaker

     Terry Minger, President, Center for Resource Management

9:30 am

Presentation: Coalition Proposal for Public Education

     Lawns & the Environment steering committee

10:30 am

Questions/Open Discussion

11:30 am

Closing Comments

     Conference Co-Chairs – Calvin Finch & Paul Parker

·         action items – next steps

·         sponsoring organizations – thank you

·         final conclusions and acknowledgments

 

12:00 noon      Adjourn

 

2/2/04

*invited